# Outreach email templates

Copy-paste templates for three buyer personas. Customize placeholders, log sends in [`../../outreach/tracker.json`](../../outreach/tracker.json).

```bash
python scripts/outreach_status.py --list
python scripts/outreach_status.py --set amazon-logistics sent --note "Intro via warm intro"
```

## Personas

| Persona | Template | Best for |
|---------|----------|----------|
| Fleet safety / ADAS | [`fleet_safety_director.md`](fleet_safety_director.md) | Amazon Logistics, OEM fleet, last-mile |
| Repair network QA | [`repair_network_qa_lead.md`](repair_network_qa_lead.md) | Safelite, Caliber, regional MSO |
| Regional fleet manager | [`regional_fleet_manager.md`](regional_fleet_manager.md) | 50–200 van operators, food/shuttle/last-mile |

## Placeholders

| Token | Example |
|-------|---------|
| `{{CONTACT_NAME}}` | Maria Chen |
| `{{COMPANY_NAME}}` | Acme Regional Foods |
| `{{TITLE}}` | Director of Fleet Operations |
| `{{FLEET_SIZE}}` | 85 |
| `{{PAIN_POINT}}` | Two AEB near-misses after minor collisions with no calibration visibility |
| `{{PILOT_LINK}}` | https://nadirai.net/pilots/amazon |
| `{{LAB_LINK}}` | https://nadirai.net/calibration-lab |

## Send sequence (recommended)

1. **Day 0** — Initial email + pilot one-pager link
2. **Day 3** — Follow-up with Calibration Lab scenario relevant to their vertical
3. **Day 7** — LOI exhibit + success dashboard mock link

Follow-up snippets included at bottom of each template.